Sustaining the Growing Demand for Nutraceuticals

According to the 2011 Harris Poll, more US adults now possess a high level of health consciousness compared to the previous years. The survey also found that 42 percent of the respondents prefer organic products, while 71 percent said they prefer locally-sourced produce. As more Americans are now determined to sustain their wellness with healthy products, there is also an increasing demand for nutraceuticals like vitamin and food supplements.

Retailers like pharmacies and grocery stores often only offer branded nutraceuticals. Unfortunately, these brand names are expensive, leaving retailers little room to gain profit when they sell the products. The good news is they can turn to white label companies for help.

White label firms have actually been around for several decades, but they were largely known to serve clothing stores and the like. Now, there are white label companies that manufacture nutraceuticals and then sell them to retailers, who then have the right to repackage and rename the items as their own. Some of these private label firms even offer full services including formula development, packaging, label design, and shipping. This way, retailers are able to turn a considerable amount of profit, while offering low-cost alternatives to more expensive brands.