Improving a Product's Package Design

A product will be able to sell well if the packaging is striking enough to attract the customer's attention. Market trends state that like advertising in any form, it takes a maximum of 15 seconds for the customer to decide whether to buy a product or not; any longer and they'll move on. In light of this, how do you grab the attention of customers in such a short span of time, especially in the case of medication that has already been FDA-approval? There are ways to go about this.

First, conduct extensive market research and surveys to determine the product's target demographic group. Prior to performing market research, you will have to establish certain preliminaries—for example, market research and surveys should note if the product is unisex or aimed at a certain gender. Analyses of similar products from the competition should be factored in as well. The resulting data will help the marketing and design teams fashion the products to target the preferences of these demographic groups.

The product's main features should be highlighted in the design, and slogans should be employed when necessary. The company's design and marketing divisions will also need to coordinate their work to ensure that the product's final design synchs with the proposed campaign. The new product has the potential to sell well if the company's design and marketing people do their homework. Post-release consumer research can also improve sales.