Liquid Nutraceuticals: A Growing Trend

Today’s consumers are constantly seeking innovative ways to obtain the general health maintenance they need. They are also looking for more variety and benefits beyond the traditional tablet and capsule technologies that have lorded over the nutraceutical industry for years. Consumers are discovering that drinkable supplements are a new and effective way to address their health needs.

Liquid nutraceutical products offer features and advantages never before seen in traditional tablets and capsules. These diverse products include a wide array of single-serve bottles, single-serve shots, and multi-dose concentrates. Vendors benefit from innovative manufacturing and formulation methods that they can capitalize on to attract and retain customers.

Many people prefer the convenience and simplicity afforded by drinkable products compared to that of pills and capsules. Liquid nutraceuticals ‘go down’ easier than their solid counterparts, and this characteristic can be enticing to people who are resistant to the idea of swallowing too many pills in one day, or are simply unable to swallow a tablet or a capsule.

In response to growing demand, nutraceutical manufacturers have now expanded their liquid production capabilities. Many have recently added syrups, liquid dietary supplements, liquid suspensions, energy drinks, oxygenated water, and nutrient-enhanced vitamin water into their wide range of selections.