Tuesday 17 September 2013

Commercial vitamin brands are promoted by their manufacturers with the goal of getting more customers to patronize their products. It isn’t a surprise, therefore, to find multiple brands claiming that they are better than the rest. If you want to be smart about the vitamins you’re buying, you need to discern between what is stated in ads and what the case really is.

When choosing vitamins to take, you need first to identify the very reason why you are taking them, since this will greatly impact its efficiency. What you take should supplement an essential nutrient that may be lacking in your body. Vitamin C, for instance, cannot be produced naturally by humans. Consult your doctor or a dietician to know your supplement needs.

Learn to sift truth from a pile of marketing terms; use your common sense to weed out exaggerated claims. No vitamin supplement 'cures' a disease or medical condition; in fact, this claim is illegal. Other terms to watch out for include 'natural' and 'high-potency'; these claims mean little to actual quality (this also applies to food items).


Look at the label and inspect the measurement of the vitamin in your supplement, then compare it with the recommended Dietary Reference Intake. Make sure the content does not exceed the recommended amount; otherwise, you may just be wasting money on vitamins that your body will just excrete without using.

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